Shelley Reynolds, Owner & President
Creating a Woman's Touch in Homebuilding
You could say that building is in Shelley Reynolds’ blood. Her father is a builder in Michigan. While growing up, it would not be unusual to find Shelley working for her father on a project. Whether it was framing or roofing a house, there was plenty of on the job training. She never knew this experience would help build the foundation for her own business.
After Shelley and her husband Jeff built a custom home, Shelley had the desire to get into building. As a consumer Shelley enjoyed the building process. Many of her friends complained about their experiences with their builders. The most common complaint was that most builders did not listen to them. Builders spoke in terms that were not easy to understand. Given that most builders were men, they did not think through how a woman would build a home; the amenities and little touches that are so important in making a house fit a family’s needs. Finally, there wasn’t the level of trust and communication that they wanted. At the urging of friends and a builder friend in Memphis, a career as a custom home-builder began.
When Shelley created Reynolds Signature Homes in 1997, she defined five very simple yet important business principles:
From the first moment you meet her, you will see that these principles are not just talk, they are the foundation of Reynolds Signature Homes. Shelley did not get into home building because she had to. This is a business that she loves, because the end result is not just beautiful homes, it is satisfied customers who enjoyed building their homes with Reynolds Signature Homes.
In early 2003, Reynolds Signature Homes continued to focus on improvement in the building process by embracing the principles of Total Quality Business Practices. This required an intensive review of all aspects of the building process from selecting lots all the way through completing the punch list. While some people may wonder why a home builder would go through this task, Shelley felt this would enable the team to identify ways to reduce costs associated with re-work, material waste, site clean-up and punch list activities. This process also helped to streamline the building timeline, enabling Reynolds Signature Homes to reduce the time it takes to build a custom home by getting numerous sub-contractors to work better together, while not getting into one another’s way.
After Shelley and her husband Jeff built a custom home, Shelley had the desire to get into building. As a consumer Shelley enjoyed the building process. Many of her friends complained about their experiences with their builders. The most common complaint was that most builders did not listen to them. Builders spoke in terms that were not easy to understand. Given that most builders were men, they did not think through how a woman would build a home; the amenities and little touches that are so important in making a house fit a family’s needs. Finally, there wasn’t the level of trust and communication that they wanted. At the urging of friends and a builder friend in Memphis, a career as a custom home-builder began.
When Shelley created Reynolds Signature Homes in 1997, she defined five very simple yet important business principles:
- Build relationships with clients that are based on learning about each of them.
- Develop trust and very open communication.
- Provide high-end amenities in homes at reasonable prices.
- Establish reasonable expectations with the client, and exceed them.
- Building someone’s home will be an enjoyable experience for the client.
From the first moment you meet her, you will see that these principles are not just talk, they are the foundation of Reynolds Signature Homes. Shelley did not get into home building because she had to. This is a business that she loves, because the end result is not just beautiful homes, it is satisfied customers who enjoyed building their homes with Reynolds Signature Homes.
In early 2003, Reynolds Signature Homes continued to focus on improvement in the building process by embracing the principles of Total Quality Business Practices. This required an intensive review of all aspects of the building process from selecting lots all the way through completing the punch list. While some people may wonder why a home builder would go through this task, Shelley felt this would enable the team to identify ways to reduce costs associated with re-work, material waste, site clean-up and punch list activities. This process also helped to streamline the building timeline, enabling Reynolds Signature Homes to reduce the time it takes to build a custom home by getting numerous sub-contractors to work better together, while not getting into one another’s way.
Jeremy Jones, Project Manager
Insuring that a home is well built, within budget and on time, has a lot to do with the person who is managing the process on site. When building a custom home, nothing is “cookie cutter”, so the ability to manage the building process and all of its complexity is a very important responsibility. This is the role of Jeremy Jones, the Project Manager at Reynolds Signature Homes.
Jeremy has over 7 years of experience in the home building industry. His experience has been exclusively in residential project management; focusing on the build process from start to finish and customer service throughout. Jeremy’s hands- on experience has enabled him to understand all aspects of the building process. Given the many different companies and people involved in the building of custom homes, it is critical that the project manager understand how to motivate the many sub-contractors to work together and on a timely basis. Jeremy is responsible for this, and much more. Jeremy is a native Oklahoman and currently resides in McKinney with his wife, Lindsay. In his free time, Jeremy enjoys sports of all kinds, but particularly when the OU Sooners are playing.
Each client is different, and therefore his or her involvement in the building process varies. The more involved a client is, the more exposure to Jeremy a client will have. He is responsible for not only managing the building process, but also to insure any questions regarding that process are answered. While the primary contact is with Shelly Reynolds, Jeremy provides the job site perspective that many clients look for and want to hear. From time to time, Jeremy will interface with a client to insure the correct specifications and expectations of a homeowner are being met. When the home is near completion, there are numerous last minute adjustments and details that need to be handled. Jeremy will work tirelessly to make sure these issues are handled to their completion with speed and courtesy. As you will see, Jeremy Jones plays a key role on our team as project manager.
Jeremy has over 7 years of experience in the home building industry. His experience has been exclusively in residential project management; focusing on the build process from start to finish and customer service throughout. Jeremy’s hands- on experience has enabled him to understand all aspects of the building process. Given the many different companies and people involved in the building of custom homes, it is critical that the project manager understand how to motivate the many sub-contractors to work together and on a timely basis. Jeremy is responsible for this, and much more. Jeremy is a native Oklahoman and currently resides in McKinney with his wife, Lindsay. In his free time, Jeremy enjoys sports of all kinds, but particularly when the OU Sooners are playing.
Each client is different, and therefore his or her involvement in the building process varies. The more involved a client is, the more exposure to Jeremy a client will have. He is responsible for not only managing the building process, but also to insure any questions regarding that process are answered. While the primary contact is with Shelly Reynolds, Jeremy provides the job site perspective that many clients look for and want to hear. From time to time, Jeremy will interface with a client to insure the correct specifications and expectations of a homeowner are being met. When the home is near completion, there are numerous last minute adjustments and details that need to be handled. Jeremy will work tirelessly to make sure these issues are handled to their completion with speed and courtesy. As you will see, Jeremy Jones plays a key role on our team as project manager.
Tamra Collins, Administrative Assistant
Ensuring the office runs smoothly, the phones are answered and client’s needs are met. These are a few of the responsibilities of Tamra Collins, our Administrative Assistant.
Tamra has been and administrative assistant for 24 years and comes to us from a large corporate environment. She has known the Reynolds family for many years and joined the Reynolds Team in March of 2005. Tamra is learning the aspects of the business and providing the Reynolds Team members and clients with excellent support.
Tamra has been and administrative assistant for 24 years and comes to us from a large corporate environment. She has known the Reynolds family for many years and joined the Reynolds Team in March of 2005. Tamra is learning the aspects of the business and providing the Reynolds Team members and clients with excellent support.
